Six Savvy Secrets to Working a Crowd
Working a crowd, especially when you are walking into a room full of strangers, can be extremely intimidating; in many peoples minds, it is second only to public speaking on the nerves scale. But if you want to get ahead in business, working a crowd is an absolutely essential part of job. If you choke when youre networking, then you may miss out on vital contacts that could open a world of opportunities for you. If you are a crowd-o-phob, however, never fear. Simply arm yourself with these six secrets from business experts and youll wow everyone in the rooms. And unlike that tried and true trick to conquer a fear of public speaking, you dont even have to picture anyone in his or her underwear!
The first tip might be kind of surprising rehearse and plan. No, this isnt like junior high, when you made a list of things to talk about on the phone with your latest crush. The trick is walk into a room with enough knowledge and conversation topics in mind to carry on a confident conversation. If you know you have a specific event approaching that will be ideal for networking, come up with a few icebreakers and few conversation topics related to your event that you wont be left frantically trying to come up with something to say if you are approached or if you want to approach someone else. Being familiar with your business is a must, of course, if you are trying to make business contacts, but remember all work and no play is very dull. Have a few casual, non-business related conversation ideas in mind so you end up having a conversation and not giving individual sales pitches. Practice your introductions in front of the mirror if you tend to get tongue tied, until you are comfortable with your material. You dont want to sound staged, just comfortable and confident.
Tip number two is to do your research. If youre going to an important event, find out a little something about the big players who are going to be there, so you dont have to approach them cold. Know who you want to talk to and determine in advance what the best approach for each person is. Also make sure you know the fine details, like dress code. If you come dressed for the wrong occasion, you will look out of place, and your confidence will take a hit.
It might sound obvious, but tip number three involves following some simple rules of etiquette. Dont park yourself by the buffet table and make a meal of it; if you want to grab some food, dont try to strike up any important conversations over cocktail wieners. Have your food, and then move on to networking. Carry your drink in your left hand, so your right hand is always available for shaking. Remember, no limp handshakes. A firm handshake is one sign of confidence everyone recognizes.
Tip number four is to skip the long conversations. Dont latch on to anyone; talk a few minutes to each person and move on. Youre there to meet as many people as possible, not make new best friends. Tip number five is related to this one as well. At the end of your short conversation, if the person might be a good contact for you, let them know you would like to talk another time. If theyre not, dont make empty promises. Play it straight.
Tip number six is follow up! Send emails the following day to arrange further meetings or simply thank people for their time. Your courtesy will be remembered.
